April 24, 2024

Kick takes another stab at Twitch as a disgruntled streamer exposes the “disgraceful” Hype Chat split.

Published: 2023-07-19T00:19:50

Updated: 2023-07-19T00:20:06

Streaming platform startup Kick has taken another opportunity to poke fun at its biggest rival in Twitch after a purple-branded streamer stopped the “disgraceful” revenue split for its new Hype Chat feature.

The streaming platform wars were revived in 2023. Where in previous years we saw the likes of Mixer, Facebook Gaming, and YouTube Gaming all vying to take the mantle from Twitch, Kick now serves as the biggest rival. on the platform.

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From major partnerships with the internet’s biggest streaming stars to a much more lucrative revenue share with its content creators, many have seen the appeal and been drawn over to the newer platform.

Of course, looking to beat the Amazon-backed brand any chance it gets, Kick is always looking for ways to one-up its competition. This is exactly what happened on July 18, shortly after a disgruntled Twitch streamer lashed out at the platform’s new Hype Chat feature.

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As revealed back in June, Hype Chat on Twitch functions completely like Super Chat on YouTube, but it’s the same thing. Viewers can pay a certain amount to have their messages “stand out in the conversation,” with a portion of the payment going directly to the streamer.

Only Twitch Partners have access to this feature at this point, although not all of them are over the moon with their revenue split.

After a fan spent $85 on a Hype Chat message, Aussie Twitch streamer Tahlia revealed she only pocketed “$35” of the total. “Find me [Kick] from now on. I’m done with Twitch, I’m livid,” she said.

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Before long, Kick off the official Twitter account into the conversation, mocking his rival as you’d expect. “Doesn’t sound very hype.”

Appealing to the disgruntled streaker, and anyone else in the same position, they teased the addition of their own ‘Mega Chat’ feature “coming soon” to Kick. Although rather than taking the same cut as Twitch, Kick promised a 95/5 split, giving the majority of revenue to individual streamers.

While this exact feature is yet to be seen in action on Kick, the platform has been true to its word so far. Streamers on the platform currently have the same 95/5 revenue split on all subscriptions, a significant amount more than the average Twitch Partner on a 50/50 split.

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