March 2, 2024

Taco John abandons the “Taco Tuesday” trademark, ending a dispute with Taco Bell

The “Taco Tuesday” trademark dispute between Taco Bell and Taco John’s has come to an end.

While people around the globe have long enjoyed tacos on Tuesdays (and other days), the term “Taco Tuesday” Taco John’s trademark, a fast food chain from Wyoming for more than 40 years. The company announced on Tuesday (when else?) that it will abandon the United States Patent and Trademark Office registration for the common term. CEO Jim Creel said in a statement that paying millions to protect the trademark was not “the right thing to do”.

“As we’ve said before, we’re lovers, not fighters, at Taco John’s,” Creel said.

In May, Taco Bell filed a challenge with the US Patent and Trademark Office, urging the agency to cancel the trademark so that it would be “readily available to everyone who makes, sells, eats and celebrates tacos .”

“Taco Bell believes that ‘Taco Tuesday’ should be about everyone who makes, sells, eats and celebrates tacos,” the company said in a statement at the time. “In fact, the essence of ‘Taco Tuesday’ is to celebrate equality among people of all walks of life who come together every week to celebrate something as simple, yet culturally amazing, as the taco.”

Although Taco John’s abandoned the trademark fight, the company issued a challenge to Taco Bell and other competitors. Instead of spending money on the trademark dispute, Taco John’s is pledging $100 per site, or about $40,000, to the nonprofit Children of Restaurant Employees (CORE), which provides financial assistance to restaurant workers when they donate , spouse or children face life. – change crisis.

“We’ll see if our friends at Taco Bell are willing to ‘liberate’ themselves from their army of lawyers by giving back to restaurant families instead,” Creel said.

He also encouraged Del Taco, Taco Bueno, Taco Cabana, Jack In The Box and mom-and-pop taco shops to give.

Taco John’s, founded in 1969 in Cheyenne, has nearly 400 restaurants across 23 states. Taco Bell operates more than 450 corporate locations across the US and has more than 6,600 franchises nationwide. The chain has sold tacos in its restaurants for nearly 60 years.

There is still one legal challenge to the term “Taco Tuesday.” Gregory Hotel, the parent company of Gregory’s Restaurant and Bar in New Jersey, has been the holder of the “Taco Tuesday” trademark in New Jersey since 1979, according to its website. Taco Bell filed a petition in May to cancel that trademark as well.

Taco Bell has yet to respond to the Taco John trademark notice.

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