The prolific girl group, whose legions of fans around the globe call themselves “Blinks,” announced Thursday a tie-up with the world’s largest coffee chain to introduce a new beverage and merchandise line.
The centerpiece of the lineup is the Blackpink Strawberry Choco Cream Frappuccino, a drink that is an appropriately-hued combination of black and pink.
It is made from a mixture of strawberry syrup and dark chocolate sauce with oat milk and chocolate curls, topped with pink whipped cream and a heart-shaped piece of chocolate.
It is expected to roll out at select outlets next Tuesday, along with a collection of Blackpink-themed drinkware and accessories, such as tumblers and key chains.
The line will be sold at 4,500 stores in nine Asian markets, including Hong Kong, Indonesia, South Korea and the Philippines, while supplies last.
Like other major global brands, Starbucks is tapping into the frenzy surrounding K-pop, hoping it will boost sales.
This is the first time they have worked or developed on a regional scale menu item, according to Starbucks.
Blackpink – a quartet of members Jennie, Jisoo, Lisa and Rosé – debuted in 2016 and enjoyed a rapid rise to global fame.
It’s “not as hot on the market as you might see,” said Bang, chairman of HYBE, the management agency behind hit bands including BTS and NewJeans. “Since we are, it is more urgent to increase the exposure.”