June 17, 2024

‘Barbie’ Movie Could Recoup Its Huge Marketing Spend In First Three Days

  • “Barbie” is finally landing in theaters and the hype couldn’t be bigger.
  • It’s partly due to an increasingly elaborate – and expensive – marketing campaign.
  • But if the predictions about this weekend’s ticket sales are correct, it would be well worth it.

Finally, after what feels like forever, “Barbie” has landed.

The film was was announced 14 years ago and yes in development for nine, but that’s not why the change up felt so together. In recent months, he has been everywhere since Vogue to memesvia pink burgers, pastaand shake.

And then there was the official marketing campaign, including a dedicated website to allow you to make a “Barbie” poster with your own photo and custom tagline, and a press tour featuring the actors almost wait in character all the time.

Not to mention several partnerships were involved take over people’s television home screensand perhaps the most famous, creating a Real life Barbie Dreamhouse in Malibu.

Warner Bros. hasn’t officially let us know how much all this costs, but it must be a lot. The IS a rumor yes $100 million. This appears to have come from advertising data outlet Media Radar, which threw out the numberalthough he said that Mattel spent less than $100 million – which could be really nothing.

Still, $100 million feels about right, especially compared to what other films spend. It’s a huge amount, but it might all be worth it.

As “Barbie” hits the screen, the hype could not be greater.

It is reinforced by the unexpected showdown between the movie Barbie pink, bright, sunny, and the other blockbuster opening on the same day – about the man who invented the atomic bomb.

But a lot has to do with the advertising, which makes the audience completely ready to go to Barbieland, even if they don’t really know what’s there or what they’re going to see.

Diversity reports that “Barbie” is expected to take in its opening weekend between $95 million and $110 million from ticket sales in North America alone, which would be in line with what we estimate was spent on marketing.

Of course, studios have to cover the cost of producing the film ($145 million, apparently), as well as their marketing spend, before they turn a profit (and much of the box office goes to theaters as well).

But if “Barbie” can get that many people through the door on its opening weekend, the massive advertising push must have done something right.

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