June 17, 2024

‘NPC’ TikTok Star PinkyDoll Makes an Absurd Amount of Money from Bizarre Livestreams


  • Fedha “PinkyDoll” discovered Sinon on TikTok by pretending to be a video game NPC and responding to digital gifts, earning up to $3,000 per live stream.
  • The NPC live stream trend on TikTok is inspired by video game culture and is popular among content creators, such as Cherry Crush and Satoyu727.
  • While some see NPC streams as fetish content, others, like Cherry Crush, argue that they’re meant to be funny rather than insightful, making the trend relatively harmless compared to other TikTok fads.

TikTok star Fedha “PinkyDoll” Sinon has found a very lucrative niche hosting quirky live streams where she pretends to be a video game NPC responding to digital gifts sent to her by viewers, earning up to $3,000 per broadcast. This rare social media trend came to light shortly after TikTok banned WWE star Roman Reigns.

The social media app developed by ByteDance has had many popular memes around the world since its launch in 2016. Many of those fads were inspired by video game culture, with some – like Koopa’s TikTok trend – more unusual than others. That category also includes NPC live streams in which content creators broadcast their canned reactions to gifts purchased by viewers, pretending to be real-life non-playable characters, hence the name. TikTok shares the revenue from such digital goods with content creators who receive them.

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Sinon has recently emerged as one of the most successful NPC streamers to date, with her PinkyDoll TikTok account amassing more than 612,000 followers as of July 2023. In an interview with the New York Times, the Canadian streamer revealed that she makes between $2,000 and $3,000 per one NPC live stream on TikTok. Combined with her other social media accounts on platforms like OnlyFans and Instagram, Sinon’s extraordinary streams net her about $7,000 a day. The creator of the content indicated that she used some car theft characters as inspiration for her ongoing work, admitting that she still struggles to define what video game NPCs really are.

PinkyDoll isn’t the only Internet personality currently making a living from NPC streams; Ohio-based Cherry Crush and Japanese influencer Satoyu727 have both cashed in on such content in recent months, amassing millions of subscribers on their social media channels. This TikTok live format may have been inspired by the so-called “Tamagotchi Girls”, a similar social media trend that originated in the Far East.

And while some describe NPC streams as fetish material, not all Internet personalities who have jumped on this bandwagon agree with that label. In a statement provided to the NYT, Cherry Crush insisted that her broadcasts were in no way meant to be “suggestive” but “funny”.

Ultimately, the trend seems relatively harmless, at least compared to other fads that have emerged from TikTok in recent times. For example, it was only a few months ago that a TikTok bucket prank sent a woman to hospital. Compared to such antics, NPC streams seem much more innocent, even if their content is not as strange to see.

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Source: The New York Times

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