June 19, 2024

Hot Girl Walk Sues Florida Company, Claiming Trademark Infringement

  • Hot Girl Walk is suing a company formerly known as Hot Girl Walk Miami for copyright infringement.
  • The lawsuit claims that Hot Girl Walk Miami created confusion between the two brands.
  • The Hot Girl Walk trend, which originated on TikTok, encourages women to walk four miles outside.

Delaware fitness brand often to advantage who kickstarted the “hot girl walk” trend on TikTok is suing another business for using a similar name in Florida.

Hot Girl Walk, who sells clothes and hosts events under the same name, accusing M&L MIA LLC – formerly known as Hot Girl Walk Miami, records show – of “infringing, misusing and trading on Plaintiff’s well-known HOT GIRL WALK® trademark” by hosting outdoor walks and events and using a similar name for personal branding, against the lawsuit filed on July 11.

The lawsuit also claims that Monica Villegas and Lucia Di Tore, the duo behind M&L MIA LLC, attempted to pass themselves off as the “originators of this trademark.”

“Thus, it is clear that Defendants were well aware of the HGW brand originating from Ms. Lind and are intentionally trading on the goodwill that Ms. Lind has created in the brand,” according to the lawsuit.

According to the lawsuit, Amelia Lind, the woman behind the Hot Girl Walk, “originated” the concept in 2021 and is “providing fitness training and motivational messages based on her program that includes, but is not limited to, a four-mile outdoor walk that focuses on three things: being grateful, achieving personal goals and feeling good about yourself.” Hot Girl Walk is a trademark by Lindaccording to United States Patent and Trademark Office records.

The lawsuit also claims that Lind previously contacted Villegas and Di Tore to bring them under the Hot Girl Walk United program, consisting of local chapters about the Hot Girl Walk brand.

Lind is suing for federal trademark infringement, unfair competition, false designation of origin, and common law infringement and unfair competition. Hot Girl Walk requests that the two be permanently banned from selling merchandise with the Hot Girl Walk Miami branding. The company also seeks to recoup any profits made by their competitors selling Hot Girl Walk Miami merchandise.

Instagram The Hot Girl Walk Miami page no longer exists, and recent events hosted by the pair are referred to as “Girls on the Walk Miami,” according to Villegas and Di Tore’s personal Instagram accounts.

Villegas, Di Tore, and a lawyer for Lind did not immediately respond to Insider’s request for comment.

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