April 18, 2024

There’s a New Virtual Water Cooler for Workplace Gossip

  • Glassdoor recently launched its newest feature, Company Bowls.
  • Company Bowls are forums that allow people to talk anonymously about companies and industries.
  • The feature will compete directly against the anonymous working forum, Dall.

There’s a new virtual water cooler where employees can engage with their colleagues.

As part of a larger rebrand, Glassdoor recently announced Company Bowls, which are new forums that allow you to talk anonymously with co-workers and managers about the job, with less fear of repercussions.

When you enter a “bowl,” as glass door calls it, you can choose your level of anonymity before posting. You can use your real name, your job title, or go completely anonymous, just showing the company you work for. However, you must enter your full name and work email to access the forums.

Glassdoor prompts you to enter your full name and company email address to enter Company Bowls/

It looks like you need to enter your work email address to verify entry into your Company Bowl.

Haley Tenore/Business Cossider

Glassdoor CEO Christian Sutherland-Wong said in the announcement that Company Bowls can help executives gauge how employees feel in real time, without sending out surveys. There will also be bowls for various industries, such as law, healthcare, and technology, as well as special interest groups, such as groups for underrepresented communities, such as women and people of color, working parents, or remote workers.

A Glassdoor survey of 1,243 employed adults in the United States conducted by The Harris Poll in June revealed that 68% of those surveyed want to ask their employers and colleagues anonymous questions.

Bowls is aimed right at the Blind

The launch of Company Bowls means the Blind online job forum has new competition. Blind was founded in 2013 as a kind of “anti-LinkedIn”, an anonymous forum for employees to exchange light gossip or discuss more serious issues such as layoffs, salaries, and workplace conditions.

Dall says his app is over 7 million “verified professionals” by more than 300,000 companies. Users can sign up with their personal or work email, but work emails give employees access to more of the app’s tools. The app also allows users to enter private group chats with other workers.

Glassdoor bowls will function the same as Fishbowl, Glassdoor received in 2021. Fishbowl also allowed for anonymous discussions related to the workplace.

Company Bowls are now rolling out to users across the Glassdoor website and app. Sutherland-Wong said TechCrunch that Glassdoor is automatically creating new bowls when an unspecified threshold of employees is reached for your company.

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