June 24, 2024

Twitter’s bird logo is dead, replaced by an X

He really did it.

Shortly after Elon Musk announced that Twitter’s bird-shaped logo will be replaced by an X-shaped logo, signifying a name rebrand for the platform, the change has gone live.

The old Twitter logo can no longer be seen on the main site; instead, the new logo, an X sits proudly in the top left, where the bird once sat.

X!
Credit: Stan Schroeder/Twitter

The change has not yet been thoroughly accomplished; for example, Twitter official blog and help center the bird-shaped logo is still prominently visible. However, it seems that it is only a matter of time until Twitter becomes completely X-fied.

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The X-shaped logo currently in use may not be the final version, as Musk noted that the logo is an “interim” logo. This particular logo was created by the community in an impromptu competition, Musk announced on Sunday. “If the X logo is posted well enough tonight, we’ll go live around the world tomorrow,” he tweeted (x-ed?). “And soon we will be bidding adieu to the twitter brand and, gradually, all the birds.”

And yes, if you’re wondering, Musk thinks “tweets” should be called “x’s” now.

Apparently tasked with explaining one of the fastest rebrands in history, Twitter CEO Linda Yaccarino tweeted the following: “It’s a very rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one big impression and changed the way we communicate. Now, X will go further, changing the square of the world town.”

“X is the future state of unlimited interaction – focused on audio, video, messaging, payments / banking – creating a global marketplace for ideas, goods, services and opportunities,” she continued. “With the power of AI, X will connect us all in ways we are only beginning to imagine. For years, fans and critics alike have pushed Twitter to dream bigger, innovate faster, and fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the last 8 months through our rapid feature launches, but we’re just getting started,” she wrote. “X is the platform that will be able to deliver, well… everything.”

While we wait for Twitter to deliver everything, it will be interesting to see how the community of the site reacts to the deletion of the bird that we loved. Some of the first impressions we’ve seen haven’t exactly been enthusiastic.

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