April 24, 2024

Twitter’s rebranded website to X looks like a mess

After many years of looking for something to do with it its X.com domain nameElon Musk is finally here he got. It seems that Twitter, a globally recognized brand that brought the word “tweet” into the mainstream vocabulary around the world.

Twitter is now X.

There was Musk speak before about using Twitter to create his ultimate vision for an everything app called X. However, the decision to rebrand Twitter to X now seems to have come together over the weekend, with Musk crowdsourcing his fans for a new logo design.

“And soon we will bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted before after after choosing new design.

The new logo for the platform, now known simply as X, is , a generic Unicode character that stands for “mathematical double capital X.”

And early Monday morning, Musk fell Twitter’s famous blue bird logo as an alternative to the across the website. The avatars company has switched all its official accounts from the blue bird to the new “X” logo, too.

A rebrand of this magnitude usually takes a lot of time and effort—something Musk clearly couldn’t afford for his team. X, the platform formerly known as Twitter, looks like a complete mess right now, because Musk hasn’t made an offer to all the birds yet.

Although Musk has replaced the platform logos with the icon on his homepage, the copy still invites visitors to “Join Twitter today.”

The first thing visitors are greeted with: a Twitter / X identity crisis.
Credit: Mashable screenshot

Users trying to log in are also met with the new “X” logo, embedded just above a prompt telling them to “sign in to Twitter.”

Log in to Twitter / X

X says sign in with…Twitter?
Credit: Mashable screenshot

Once logged in, users are greeted with the logo, where the blue bird was once located at the top of the left-hand menu bar. But, across from that logo is a text field that tells users to “Search Twitter”.

Search Twitter / X

Log in to X, search Twitter?
Credit: Mashable screenshot

It’s all very confusing for users of the platform, as Twitter/X seems to be in the midst of an identity crisis.

To make matters worse, the most important piece of the puzzle – the X.com domain name – is not fully working. Musk announced the redirect on Sunday, which means X.com should forward users directly to Twitter.com. However, in a true sign of a last minute thought – as this would have been done long before it was rolled out publicly – the DNS update is not proliferating for many users as it takes several hours to fully take effect. So, currently, some visitors are greeted with a GoDaddy domain name parking page when they go to X.com.

X.com parking page

GoDaddy must be very happy with the free advertising it got from Musk during the Twitter rebrand.
Credit: Mashable screenshot

Several aspects of Musk’s platform were completely ignored in the rebranding. Twitter Blue, the $8 per month premium subscription service, is still called Twitter Blue.

The platform’s terms of service and privacy policy changes all continue to reference Twitter and use the bird logo instead of the “X” design that replaces the logo elsewhere.

Twitter privacy policy

Twitter’s privacy policy and terms of service pages remain untouched.
Credit: Mashable screenshot

The main revenue driver for the platform, Twitter Business and its Twitter Advertising service, also remains untouched. Brands who have logged in to manage their ads on the website now called X are greeted with the message “TWITTER IS #WHATSHAPPENING.”

Business Twitter

Twitter Business is still there.
Credit: Mashable screenshot

But, apart from the part of the platform on which there is a historical account more than 90 percent of its annual income, there are some interesting spots where Musk made sure the rebranding was done.

Twitter / X favicon

New Twitter / favicon X
Credit: Mashable screenshot

While the Twitter bird favicon could still be seen in the URL input on web browsers earlier Monday morning, it has since been replaced with the .

The company also started describing the Twitter signal from its San Francisco headquarters building on Monday evening. And inside the building, there were company employees blessed with the new “X” logo projected in the cafeteria and employee conference rooms renamed with X-themed names like “eXposure” and “s3Xy.”

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