June 17, 2024

Elon Musk Changes Twitter Logo to X

Elon Musk has made one of the most visible changes to Twitter since taking control of the social media company last fall: replacing its widely recognized bird logo.

I tweet early Sunday morning Eastern time, Mr. Musk said “soon we will be bidding adieu to the twitter brand and, gradually, to all the birds.” About 24 hours later, a stylized, black-and-white X appeared on the company’s website in place of the blue bird logo.

Twitter’s corporate accounts have also adopted the new branding, which was projected on the side of the company’s headquarters in San Francisco overnight. “Lights. Camera. X!” Linda Yaccarino, Twitter chief executive, posted on the siteattaching a photo of the building.

“X” is a term that Mr. Musk has described as an “everything app” that could combine social media, instant messaging and payment services, similar to the popular Chinese app WeChat.

Mr. Musk It has been said that the purchase of Twitter is “a precursor to the creation of X,” and the corporate entity it created to buy and control Twitter is called X Holdings.

Mr Musk spoke on a live Twitter audio stream early Sunday to say he was changing the Twitter logo. β€œIt should have been done a long time ago,” he said. β€œI’m sorry it took so long.”

A few hours later, Mr. Musk said in an email to Twitter employees that “we are indeed changing to X.”

“This is my last message from Twitter email,” he wrote, before signing off with a salute emoji.

Mr. Musk faces few barriers to making such changes at the company after taking it private as part of his acquisition of the firm. But he could still face resistance from the banks that lent him billions of dollars and the private investors he brought into the deal, which could raise concerns about letting go of one of Twitter’s most visible assets.

The company’s advertising revenue declined among the concerns of sales executives and concerns that the site had become more content problems. It now has good competition in Threads, the recently introduced Twitter-like service from Facebook owner Meta.

Twitter did not immediately respond to a request for comment.

Mr. Musk has had a long relationship with the letter X. In 1999, he founded X.com, an online bank, and later merged with another startup to create PayPal. In 2017, he said he was repurchased the X.com domain from PayPal.

Mr. Musk has not always followed through on his public announcements, as when he did tweeted that the company create a content moderation council to assess what type of speech is acceptable on the site.

But he has gone on to change some of Twitter’s practices, such as ending free verification of prominent user accounts, denoted by a white-and-blue checkmark, and charging users a subscription fee for the checkmark instead.

Jason Karaian reporting helped.

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