April 24, 2024

Liv Cycling Hosts Tour De France Femmes Avec Zwift Watch Parties

Liv Cycling, official partner of the Tour de France Femmes avec Zwift and sponsor of the white jersey for the “Best Young Rider Classification” is hosting a global series of watch parties to get more viewers engage with the race, now in its second year. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv is the only comprehensive cycling brand in the world dedicated solely to women. Liv’s sponsorship of the race aligns with the brand’s mission to empower all riders, from beginners to pros, and to get more women and girls on bikes. The Tour de France Femmes avec Zwift is an inspiring showcase of the awesome athleticism of some of the world’s best cyclists.

Increasing viewership will be critical to increasing sponsorship of all women’s cycling events. Last year’s inaugural race reported global viewership numbers that surpassed many races in the men’s World Tour circuit, but with the livestream behind a paywall in most regions, or simply unavailable through broadcast and streaming services, Liv is introducing free opportunities to watch the race. Through its retail partners, Liv has coordinated viewing opportunities in stores throughout the week of racing (July 23-30).

“Attending the Tour de France Femmes avec Zwift in France last year was a dream of mine, and it reinforced the importance of race opportunities for the growth of women’s cycling,” said Bonnie Tu, Liv Founder and Giant Group chairperson. “I could see the excitement in young girls’ eyes as they saw their heroes ride by. If we can inspire one more girl or woman into cycling by creating more opportunities for her to watch the women’s race, we’ve done our part.”

“We now know that 23.2 million people watched the inaugural Tour de France Femmes aves Zwift worldwide, which is a triumph,” said Liv Global Brand Manager Cassondra Spring. “We also understand that women’s sports are often difficult to access in terms of broadcasting, and we think this number has potential to grow. With our retailers, we’ve created opportunities for cycling enthusiasts to not only watch the race, but do it in an environment where they can find a community of other fans celebrating these incredible athletes.”

A list of current U.S. watch parties is below. Watch parties are being held globally and those who are interested and outside the U.S. are encouraged to check in with their local Liv dealer for more information. Individuals who would like to host their own watch party can find out how to do so at liv-cycling.com/global/how-to-host-a-tdff-watch-party.

More information about Liv’s sponsorship of the Tour de France Femmes avec Zwift and its mission to get more women and girls on bikes can be found here and on Liv’s social media channels.

U.S. Watch Parties

Ride Brooklyn – Park Slope, Brooklyn, NY

Brands Cycle & Fitness, Wantagh, NY

King Kog Cyclery, Brooklyn, NY

Champion Cycling, Jacksonville, FL

Kyle’s Bike Shop, Orlando, FL

Two Wheeler Dealer, Wilmington, NC

Blue Wheel Bicycles, Charlottesville, VA

Pedal Power Plus, Richmond, VA

Sweetwater Bikes, Ambridge, PA

Bike Center LTD, Gaithersburg, MD

Terrapin Bicycles, Bethesda, MD

Cadence Cycling & Multisport, Philadelphia, PA

Aistriu Marlton, NJ

Big Peach – Midtown, Atlanta, GA

Roswell Bicycles, Roswell, GA

Bax Cycles, Cos Cob, CT

Giant Buffalo Campus Wheel Works, Buffalo, NY

Grey Ghost Bicycles, Glens Falls, NY

Grey Ghost Bicycles Saratoga, Saratoga Springs, NY

Papa Wheelies Wellesley, Wellesley, MA

Papa Wheelies Portsmouth, Portsmouth, NH

Slipping Gears, Bangor, ME

Real Bikes – Venice, Venice, FL

Pure Ride Cycles, Lake Forest, CA

Fullerton Bicycles, Fullerton, CA

The Cyclery Bike Shop, La Mirada, CA

Pedal Power Bike Shop, Lexington, KY

Bikes Plus – Germantown, Germantown, TN

Galaxy Bicycles, San Marcos, TX

Urban Bicycle Gallery, Houston, TX

Landry’s Bicycles – Westboro, Westborough, MA

Landry’s Bicycles – Boston, Boston, MA

Landry’s Bicycles – Charlestown, Charlestown, MA

Landry’s Bicycles – Worcester, Worcester, MA

Mike’s Bikes, Denver, CO

Wheel & Sprocket, Milwaukee, WI

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