February 29, 2024

Wix Bets On Generative AI To Empower Agencies With New Web Creation Platform

Web development company Wix has unveiled Wix Studio, a new platform targeting agencies and freelancers that aims to transform website creation through generative AI. Wix is betting big that AI can significantly enhance productivity and efficiency for professional creators.

At the core of Wix Studio is the integration of several AI-powered features for design and development. This includes responsive AI that can automatically generate website layouts optimized for every screen size with just one click. Wix also provides AI capabilities to generate high-quality text and images for sites.

One of the most notable AI tools is the coding assistant that helps web developers write cleaner code and detect errors as they work. According to Wix, this AI assistant will allow creators to build complex websites and web apps with greater speed.

Beyond the AI features, Wix Studio offers advanced design controls for customizing sites without code. Users can add animations, interactions, and other dynamic elements through an intuitive visual interface. The platform also enables streamlined collaboration and management of multiple clients and projects through shared workspaces.

Wix Studio allows creators to leverage reusable app templates, integrate external APIs, add custom code environments, and sell their own apps through Wix’s marketplace. The company sees the platform as the ultimate end-to-end solution for agencies looking to scale up operations efficiently.

“Combining our web development expertise and the power of AI to assist with complex web design projects, we’re continuing our path to trailblaze the web creation industry,” said Avishai Abrahami, CEO of Wix.

With its emphasis on AI tools to automate tedious tasks and boost productivity, Wix is aiming to set a new standard for agencies and freelancers. The company believes intelligent automation will be key for professional creators looking to manage a high volume of projects while maintaining quality.

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